Vlad Lobchanka

Hi, I’m Vlad

Design that moves metrics.

I’m a product designer. I design funnels and AI features, check them with A/B tests and measure the result in sales, not clicks.

Fundraisly

An AI fundraising product, researched, tested and shipped.

AI fundraising platform · Product Designer · since December 2025

Read the case study fundraisly.com

The Fundraisly agent’s landing page, “Built for fundraising”, with a box for asking the agent about investors.
The Fundraisly homepage on a phone: “Get 10–50 qualified investor meetings on your calendar in 90 days”.
  • #1 Product of the Month on Product Hunt
  • 1,349 customer calls turned into a research base
  • 16 days to ship four releases with AI coding agents

Better.co.uk

Five stages of a mortgage funnel. Each one won its A/B test.

UK online mortgage broker · growth team · February 2022 – August 2024

Read the case study better.co.uk

The Better.co.uk customer portal: when the adviser will call, the adviser’s card with a Call button, and the AI assistant Mortgage Monty with suggested questions.
  • +11% best tested stage against the old design
  • 9% of sign-ups enter the new small-loan flow
  • ~50 pages on Better’s design system in two weeks

Smartcat

Trial users see what a translation costs before it starts.

AI translation platform · growth team · August 2024 – January 2026

Read the case study smartcat.com

Smartcat sign-up rebuilt around work emails, with tabs for Business, Translation agency, University and Freelancer.
The trial’s welcome screen: all AI actions use Smartwords, and the trial comes with 15,000 of them.After a file is analysed: “You will spend 7,982 Smartwords to translate this project.”
  • +17% conversion to self-service purchase
  • 5% → 31% sign-ups with a work email
  • +5.2% conversion to subscription

MotoFuji

The whole digital side of the business, turnkey: a parser, a web app, funnels, a CRM and ad campaigns.

Side project · a Warsaw workshop and importer · since August 2026

Read the case study aukcje.motofuji.pl

A MotoFuji lot page: a Yamaha SR400 at a Japanese auction, with the estimated price in Poland, PLN 25,500, on the price card.
The MotoFuji import page on a phone: “The best examples are in Japan” and a search by manufacturer and model.
  • 7% median price error, down from 18%
  • 3,000+ lots from Japanese auctions in one catalogue
  • 80 pull requests, August – October 2026

How I work

Start with evidence.

I start from customer calls, interviews, surveys, funnel data and competitor reviews. Then I test the change with an A/B test and follow the result up to the sale.

Decide with the team.

I work closely with product managers, analysts and engineers. I back each decision with data and write it down with the date and who made it. When a question is open, I ask a person instead of guessing.

Take the work to release.

Usually I work in the classic flow: prototypes in Figma, handoff to engineers and design QA before release. When a team needs speed, I can ship the front end myself with AI coding agents. Then I check every change in the browser, and the code passes automated tests and review.

More about me

Get in touch

I’m looking for a product design role. I can work remotely as a contractor from anywhere, or as an employee in Poland. I’m open to relocation.